If I were a realtor starting from zero today, here’s exactly what I would do.
No audience.
No fancy gear.
No team.
Just clarity.
First, I would pick one primary platform.
Not Instagram, YouTube, Facebook, and everything else together.
I’d choose one.
If I was comfortable talking on camera and thinking long-term, I’d choose YouTube.
If I wanted faster feedback and easier distribution, I’d choose Instagram Reels.
One platform. One goal.
Second, I would stop posting “general real estate content.”
No random market updates.
No generic quotes.
No content just to stay active.
I’d pick one audience:
First-time buyers.
Relocating families.
Investors.
Luxury sellers.
Content works when it speaks to someone, not everyone.
Third, I’d structure my content around problems, not properties.
Instead of:
“New listing just hit the market”
I’d focus on:
Mistakes buyers make in this area
What people regret after buying here
Things locals know but outsiders don’t
This is how content turns into conversations.
Fourth, I’d simplify my workflow brutally.
One recording day per week.
One editing style.
One repeatable format.
Consistency beats creativity when you’re starting out.
Here’s the part most people won’t like:
I would not expect leads in the first 30 days.
I’d measure progress by:
Are people watching longer?
Are comments becoming more specific?
Are DMs turning into real conversations?
Leads are a lagging indicator.
Attention comes first.
If you’re a realtor who’s starting from zero or feels stuck at zero, you don’t need more ideas.
You need a simpler system and better execution.
That’s it for this week.
More breakdowns coming soon.